Research

Research

In its research and teaching, the Department of Government primarily focuses on comparative and Austrian politics. Its research is concerned with political behaviour, political actors, such as political parties and politicians, political institutions, the processes governed by these institutions, as well as their outcomes. It includes work on political participation, voting behaviour, parties and party competition, coalition politics and Austrian politics in general and is mostly based on rationalist and behavioural approaches.

Our goal is to conduct high-level, internationally competitive research in the area of Comparative Politics with the collaboration of international project partners and research networks. At the Faculty of Social Sciences the department is mainly engaged in the key research area ''Political Competition and Communication: Democratic Representation in Changing Societies'.

The department’s approach places it in the discipline’s empirical-analytical core and is mostly based on quantitative social science methods. To map empirical phenomena accurately, researcher in the department focus on the continuous development of survey design, as well as on the analysis of empirical data by applying the best suited statistical model. The department aims to achieve the best work on Austrian politics and to make important contributions to the international academic literature on Comparative Government and Politics.

An overview of current publications and activities at the department can be found below and on the personal websites of our team.

Publications

Fighting for attention: Media coverage of negative campaign messages

Author(s)
Martin Haselmayer, Thomas Meyer, Markus Wagner
Abstract

The article studies whether and how negative campaigning is a successful strategy for attaining media attention. It combines extensive content analyses of party and news texts with public opinion surveys to study the success of individual press releases in making the news. The empirical analysis draws on 1496 party press releases and 6512 news reports in all national media outlets during the final 6 weeks of Austria's 2013 general election campaign. We find that negative campaigning is a successful strategy to attract the attention of journalists and editors. It is particularly relevant for rank-and-file politicians, who lack the intrinsic news value of high public or party office, and for messages that focus on a rival's best issues. These findings have broader implications for understanding party strategies and 'negativity bias' in the news.

Organisation(s)
Department of Government
Journal
Party Politics
Volume
25
Pages
412-423
No. of pages
12
ISSN
1354-0688
DOI
https://doi.org/10.1177/1354068817724174
Publication date
08-2017
Peer reviewed
Yes
Austrian Fields of Science 2012
506014 Comparative politics
Keywords
ASJC Scopus subject areas
Sociology and Political Science
Portal url
https://ucrisportal.univie.ac.at/en/publications/7ab7ae21-c60e-4392-9d10-4e167e1b050f