Research

Research

In its research and teaching, the Department of Government primarily focuses on comparative and Austrian politics. Its research is concerned with political behaviour, political actors, such as political parties and politicians, political institutions, the processes governed by these institutions, as well as their outcomes. It includes work on political participation, voting behaviour, parties and party competition, coalition politics and Austrian politics in general and is mostly based on rationalist and behavioural approaches.

Our goal is to conduct high-level, internationally competitive research in the area of Comparative Politics with the collaboration of international project partners and research networks. At the Faculty of Social Sciences the department is mainly engaged in the key research area ''Political Competition and Communication: Democratic Representation in Changing Societies'.

The department’s approach places it in the discipline’s empirical-analytical core and is mostly based on quantitative social science methods. To map empirical phenomena accurately, researcher in the department focus on the continuous development of survey design, as well as on the analysis of empirical data by applying the best suited statistical model. The department aims to achieve the best work on Austrian politics and to make important contributions to the international academic literature on Comparative Government and Politics.

An overview of current publications and activities at the department can be found below and on the personal websites of our team.

Political Institutions

Institutions play a key role in political systems, as they define the framework conditions for political decisions...

Political Representation

Political representation describes the institutional and social processes and practices that connect citizens and voters to...

Party Competition

Party competition is an essential component of democratic systems and describes the competition between political parties for votes...

Infrastructural Projects

Infrastructural projects are an essential component of scientific research, as they create the basis for long-term data collection...

Political Behaviour

Political behaviour deals with the individual and collective attitudes and actions of citizens in a political context...

Cooperations

Cooperations are a central component of scientific research, as they promote the exchange of knowledge, resources and...

Publications

Intra-Campaign Changes in Voting Preferences: The Impact of Media and Party Communication

Author(s)
David Johann, Katharina Kleinen-von Königslöw, Sylvia Kritzinger, Kathrin Thomas
Abstract

An increasing number of citizens change and adapt their party preferences during the electoral campaign. We analyze which short-term factors explain intra-campaign changes in voting preferences, focusing on the visibility and tone of news media reporting and party canvassing. Our analyses rely on an integrative data approach, linking data from media content analysis to public opinion data. This enables us to investigate the relative impact of news media reporting as well as party communication. Inherently, we overcome previously identified methodological problems in the study of communication effects on voting behavior. Our findings reveal that campaigns matter: Especially interpersonal party canvassing increases voters' likelihood to change their voting preferences in favor of the respective party, whereas media effects are limited to quality news outlets and depend on individual voters' party ambivalence.

Organisation(s)
Department of Government, Department of Political Science, Department of Communication
Journal
Political Communication
Volume
35
Pages
261-286
No. of pages
26
ISSN
1058-4609
DOI
https://doi.org/10.1080/10584609.2017.1339222
Publication date
09-2017
Peer reviewed
Yes
Austrian Fields of Science 2012
506012 Political systems
Keywords
ASJC Scopus subject areas
Communication, Sociology and Political Science
Portal url
https://ucrisportal.univie.ac.at/en/publications/6efce623-e455-4055-9466-4043aae9f62d